Art Of Business Storytelling (2D)

(ARS/2D)

PROGRAM OBJECTIVES

You may have the best ideas and possess the knowledge in executing your ideas but if you cannot present it effectively or get the necessary buy-in, achieving the outcome that you want becomes a real challenge. Storytelling is a powerful way to communicate your intentions and ideas to your target audience. They are great opportunities to transform the communication process from a passive perspective to a pro-active position. You can use storytelling to effectively persuade your audience to take a particular course of action, to convey information, to gain commitment or to provide a forum for discussion of ideas. Applying effective storytelling skills greatly enhance your ability to get the job done in an inspiring and impactful manner.

This unique 2-day, activity driven program teaches skills that boost personal productivity and relationship building through increased understanding and effective implementation of the storytelling process. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create the greatest positive impact when you are presenting your next story.

Art Of Business Storytelling focuses on the following areas:

Content delivery

Content development

Context setting

Creativity

Influence

LEARNING FRAMEWORK
Training Outcome
After completing the training, you should be able to: 
  • Build compelling stories for customers, staff and stakeholders
  • Create impactful stories
  • Influence your audience for the buy-in
  • Master tools to tell stories persuasively
  • Shape content to interest different audiences
Our Methodology

Think differently to alter direction.

The experience of learning to read and write for the first time is likely to remain vivid in your memory. The skill is ingrained and it stays.  The primary objective of our training and workshop is to make your new knowledge and abilities as durable as the ones you've already accumulated.  They foster fresh ideas. They enable great feats. Individual behaviour and attitude contribute to your organization's success is what we prioritise.

Combining experiential, instructional, and discovery learning with current coaching technology promotes profound transformations in attitudes and behaviour that enable sustainable change in your business. These adjustments improve results.

Our programmes involve with 12 unique learning methodology as below:

Framework and Implementation
Our unique experiential framework and implementation empowers you to:
  • Achieve your intended objectives effectively
  • Build and strengthen audience relations with professionalism
  • Communicate effectively 
  • Create and develop winning relationships
  • Develop your personal unique storytelling style
  • Employ effective storytelling skills to different types of audiences
  • Inspire and motivate your audience
  • Implement beliefs that build confidence in storytelling
  • Manage and maintain dynamic storytelling styles
  • Present your story persuasively
  • Speak publicly with certainty
  • Understand and employ the storytelling process effectively
THE LEARNING PROCESS

Our program outline encompasses the following modules:

Day 1:

Module 1: Overview
  • Introduction to storytelling
  • The 3Ps in storytelling
  • Styles in storytelling
  • People, places and things
  • Storytelling structures
Module 2: Set The Scene
  • Primers
  • Using hooks
  • Begin with the end in mind
  • Rhetorical questions and statements
  • Scripting
Module 3: Set The Stage
  • Transition to reality
  • Situation
  • Problem
  • Implication
  • Pausing
Module 4: State The Idea
  • Your solution
  • Unique propositions
  • Critical success factors
  • Putting SUCCESS in the mix
  • The Needs Pyramid

Day 2:

Module 5: Opportunities
  • Features
  • Advantages
  • Benefits
  • Matching needs with benefits
  • Persuasive language techniques
Module 6: Closing
  • Summarize and confirm
  • Question-fielding techniques
  • Principles of influence
  • Timeline
  • Call To Action (CTA)
Module 7: Presentation Flight 1
  • Live demonstration
  • The Hot Seat
  • Role of the audience
  • Art of feedback
  • Objective and subjective review
Module 8: Presentation Flight 2
  • Live demonstration
  • The Hot Seat
  • Role of the audience
  • Art of feedback
  • Objective and subjective review

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