Nothing is more frustrating to an organization than to see their selling initiatives lead to a vicious cycle of stagnant growth where they are successful in gaining new accounts while existing hard-gained accounts cease their services for a variety of reasons. After all, we all can appreciate why in business we should avoid the trap of a “leaking bucket” where the more we gain, we lose just as much, if not more. In today’s highly competitive marketplace, every organization is looking for that extra edge in gaining and keeping their share of the market. Where the economy is already challenging and the competition relentless, how do you defend your existing customer base, while getting to cross-sell across the channels at the same time?
This intensive, hands-on, activity-driven program teaches skills that boost sales and profitability through an increased understanding and effective implementation of the defensive selling process. It helps sharpen the selling skills of even experienced sales personnel, empowering you to take advantage of every defensive sales opportunity and expanding your business at the same time. Through a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create the greatest positive impact at every given opportunity when defending your customers every time.
High Impact Defensive Selling: Services focuses on the following areas: