High Impact Selling Skills – Retail (2D)

(HISS/2D)

PROGRAM OBJECTIVES

Today’s modern retail business is highly competitive, and every organization is looking for a larger and more profitable share of their market. In a challenging economy where the customer is king, how do you position the features and benefits of the products and services you represent in such a way that the customer will view you as a preferred choice?

This intensive, hands-on, activity-driven program teaches skills that boost sales and profitability through increased understanding and effective implementation of the modern retail customer service experience. It helps sharpen the selling skills of even experienced retail personnel, empowering you to take advantage of every sales opportunity and aggressively expand your business professionally. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create the greatest positive impact at every given opportunity when facing your customers every time.

High Impact Selling Skills: Retail focuses on the following areas:

Active listening and discovery questioning

Communication

Cross-selling

Influence

The WOW experience

LEARNING FRAMEWORK
Training Outcome
After completing the training, you should be able to:
  • Close the sale with minimum effort and maximum results in revenue and profitability
  • Create a loyal relationship between the customer and your company’s brand and what it represents
  • Maximize the effectiveness of every customer interaction
  • Sell almost anything to almost anyone, every time
  • Use various selling strategies to develop winning solutions for your customers
Our Methodology

Think differently to alter direction.

The experience of learning to read and write for the first time is likely to remain vivid in your memory. The skill is ingrained and it stays. The primary objective of our training and workshop is to make your new knowledge and abilities as durable as the ones you've already accumulated.  They foster fresh ideas. They enable great feats. Individual behaviour and attitude contribute to your organization's success is what we prioritise.

Combining experiential, instructional, and discovery learning with current coaching technology promotes profound transformations in attitudes and behaviour that enable sustainable change in your business. These adjustments improve results.

Our programmes involve with 12 unique learning methodology as below:

Framework and Implementation
Our unique experiential framework and implementation empowers you to:
  • Build and strengthen customers’ relationship with professionalism
  • Employ effective communication skills to different types of customers
  • Enhance listening skills and powerful non-verbal skills
  • Develop your personal unique selling style
  • Gain commitment to purchase the product or services
  • Identify origins of your selling behaviors and remove limiting beliefs about selling
  • Implement beliefs that build confidence in selling
  • Overcome objections effectively
  • Present the product or services persuasively
  • Sell with certainty
  • Take action to develop a resolute selling mindset and ethics in encouraging the development of a brand-oriented selling culture
  • Understand and employ the selling and buying process effectively
THE LEARNING PROCESS

Our program outline encompasses the following modules:

Day 1:

Module 1: Overview
  • What is modern retail
  • Retail basics
  • 7 Service Commitments
  • Modern retail expectations
  • Our customer expectations
Module 2: Engage The Customer
  • The Customer Relationship Dial
  • 7 Impression Tools
  • Scanning for data
  • Finding common ground
  • Transition statements
Module 3: Principles Of Influence
  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Social proof
Module 4: Personalize Customer Experience
  • Get to know the customer
  • Active listening
  • Discovery questioning
  • Propose and present choices
  • Touch-N-Try techniques

Day 2:

Module 5: Elevating Customer Experience
  • Serving and hosting
  • Inspire on the brand experience
  • Heritage and storytelling
  • Romance the product
  • Price Sandwich Model
Module 6: Objection Handling
  • Question-fielding techniques
  • The PLUS Model
  • Yes-No-Yes Model
  • What If
  • Preparing for ‘curve balls’
Module 7: Closing
  • Persuasion language techniques
  • Types of closers
  • Summarize and prioritize
  • Call to action
  • Confirm the agreement
Module 8: Coaching Wisdom
  • The modern retail host
  • Being a confident and credible advisor
  • Core styling concepts
  • The WOW Factor
  • Coaching performance

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