Influence & Persuasion In Business Communication (2D)

(HISS/2D)

PROGRAM OBJECTIVES

Today’s marketplace is highly competitive and every organization is looking for a larger and more profitable share of the market. In a challenging economy where the customer is king, how do you position the features and benefits of the products and services you represent in such a way that the customer will view you as a preferred choice?

This intensive, hands-on, activity-driven program teaches skills that boost business and profitability through increased understanding and effective implementation of the business communication process. It helps sharpen the skills of even experienced personnel, empowering you to take advantage of every business opportunity and aggressively expand your business professionally. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create the greatest positive impact at every given opportunity when facing business opportunities every time.

Influence & Persuasion In Business Communication focuses on the following areas:

Active listening and discovery questioning

Communication

Influence

Presentation

Value-based selling

LEARNING FRAMEWORK
Training Outcome
After completing the training, you should be able to: 
  • Close the sale with minimum effort and maximum results in revenue and profitability
  • Create a loyal relationship between the customer and your company’s brand and what it represents
  • Maximize the effectiveness of every customer interaction
  • Persuade and influence anyone, every time
  • Use various selling strategies to develop winning solutions for your customers
Our Methodology

Think differently to alter direction.

The experience of learning to read and write for the first time is likely to remain vivid in your memory. The skill is ingrained and it stays.  The primary objective of our training and workshop is to make your new knowledge and abilities as durable as the ones you've already accumulated.  They foster fresh ideas. They enable great feats. Individual behaviour and attitude contribute to your organization's success is what we prioritise.

Combining experiential, instructional, and discovery learning with current coaching technology promotes profound transformations in attitudes and behaviour that enable sustainable change in your business. These adjustments improve results.

Our programmes involve with 12 unique learning methodology as below:

Framework and Implementation
Our unique experiential framework and implementation empowers you to:
  • Build and strengthen customers’ relationship with professionalism
  • Employ effective communication skills to different types of customers
  • Enhance listening skills and powerful non-verbal skills 
  • Develop your personal unique selling style
  • Gain commitment to purchase the product or services
  • Identify origins of your selling behaviors and remove limiting beliefs about selling
  • Implement beliefs that build confidence in selling
  • Overcome objections effectively
  • Present the product or services persuasively
  • Sell with certainty
  • Take action to develop a resolute selling mindset and ethics in encouraging the development of a brand-oriented selling culture
  • Understand and employ the selling and buying process effectively
THE LEARNING PROCESS

Our program outline encompasses the following modules:

Day 1:

Module 1: Overview
  • Context setting
  • Building winning habits
  • Bills of rights
  • What is our sales vision 
  • Mapping our plan
Module 2: Engagement
  • The Customer Relationship Dial
  • 7 Impression Tools
  • Principles of influence
  • Finding common ground
  • Transition statements
Module 3: Using DISC In Customer-Centered Selling
  • Applying learning in the workplace and relationships
  • What others say and do and what is important to them
  • What we do more of when selling to others
  • What we avoid doing when selling to others 
  • Revealing our blind spots
Module 4: Discovery
  • Discovery questioning
  • 6 types of questioning
  • 3 techniques in discovery questioning
  • Active listening
  • 6 techniques in active listening

Day 2:

Module 5: Presenting
  • The Needs Pyramid 
  • Matching needs with FAB
  • Value Drivers
  • Sell-In / Sell-Out models
  • Crafting effective sales conversations
Module 6: Objection Handling
  • Non-tactical objections
  • Skepticism
  • Indifference
  • Misunderstanding
  • Drawback
Module 7: Closing The Sale
  • Definition of closing
  • The ABCs of closing
  • Buying signals
  • Closing techniques
  • What’s next after the close?
Module 8: Coaching Wisdom
  • Building a self-sustaining customer referral system
  • Networking through modern media and technology
  • Role play
  • Consolidation
  • Coaching performance

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