Has the introduction of digital technology made the old theories for business development and marketing obsolete? These tried-and-true theories, processes, and methods are still valued, but they are now turbocharged. Technology has enabled businesses to leverage more opportunities, and it is important to understand how you can take advantage of these developments. 

Social media isn't random. A social media strategy entails choosing your networks wisely, planning your content accordingly, and engaging. This training outlines the three fantastic steps that you need to take to create a compelling and meaningful social media post! 

 Your postings are an expression of your company. They help to tell your story. But how do you put all of this into action? How do you come up with the perfect story? It needs planning and strategy. As a business utilising social media, you want to post content that your consumers want to interact with—a photo of your favourite customer; an update about an exclusive discount they can only obtain by like your page; and so on. 


14 Hours (2 days) 

Target Audience

This course is designed to provide participants with the knowledge and skills necessary to effectively use social media for marketing purposes. The course will cover the basics of social media marketing, including creating a social media strategy, identifying and targeting the right audience, creating engaging content, and measuring success. 

 The course targets professionals that either work with or are interested in how companies can create compelling social media postings to attract more customers. No specific pre-knowledge is required. It also applies to executives and managers in many businesses, as well as a wide range of organisations and sectors, who are responsible for communications, business development, and marketing. 


The two days of training will be highly interactive and action-oriented. 

This training is conducted through a mix of learning methods, including: 

Role Plays

Group work or brainstorming sessions


Case Studies

Participative, interactive activity

Draws on the participants' own experience.

Learning Outcome

As a participant, at the training program's conclusion, you should be able to: 

Understand the fundamentals of social media marketing.

Develop a social media strategy.

Identify and target the right audience.

Create engaging social media content.

Use social media analytics to measure success.

Recognise the ethical and legal implications of social media marketing.


Day 1

 MODULE ONE: Introduction to Social Media Marketing 

  • What is social media marketing? 
  • Why is it important? 
  • The role of social media in the marketing mix 
  • Understanding the social media landscape 

 MODULE TWO: Developing a Social Media Strategy 

  • Setting goals and objectives 
  • Identifying target audiences 
  • Choosing the right social media platforms 
  • Creating a content calendar 

 MODULE THREE: Creating Engaging Content 

  • Developing a Social Media Strategy 
  • Setting goals and objectives 
  • Identifying target audiences 
  • Choosing the right social media platforms 
  • Creating a content calendar 

Day 2

MODULE FOUR: Measuring Success 

  • Understanding social media analytics 
  • Key performance indicators (KPIs) 
  • Measuring engagement, reach, and conversions 
  • Monitoring and responding to feedback 
  • Day 5 - Ethical and Legal Considerations 

 MODULE FIVE: Ethics in social media marketing 

  • Legal considerations and best practices 
  • Influencer marketing 
  • Crisis management and social media 


Related Courses