Has the introduction of digital technology made the old theories for business development and marketing obsolete? These tried-and-true theories, processes, and methods are still valued, but they are now turbocharged. Technology has enabled businesses to leverage more opportunities, and it is important to understand how you can take advantage of these developments.
Social media isn't random. A social media strategy entails choosing your networks wisely, planning your content accordingly, and engaging. This training outlines the three fantastic steps that you need to take to create a compelling and meaningful social media post!
Your postings are an expression of your company. They help to tell your story. But how do you put all of this into action? How do you come up with the perfect story? It needs planning and strategy. As a business utilising social media, you want to post content that your consumers want to interact with—a photo of your favourite customer; an update about an exclusive discount they can only obtain by like your page; and so on.