You may have the most innovative solutions and possess the best knowledge of your products and services but if you cannot present its values and benefits effectively, achieving the outcome that you want will become a real challenge. Presentation of values and benefits is a powerful way to communicate your intentions and ideas to your target audience. They are great opportunities to transform the communication process from a passive perspective to a pro-active position. You can effectively use values and benefits selling of your products and services in a commercial context, as well as use the skills to persuade your audience to take a particular course of action, and even provide a forum for active discussion and exchange of ideas. Applying effective skills that emphasizes on values and benefits greatly enhance one’s ability to do their job through the use of various strategies in business communication. Skills that focus on values and benefits are critical for today’s sales professionals as they present an excellent opportunity to move away from the usual cost or price-based conversations.
This unique 1-day, activity driven program teaches skills that boost personal productivity and relationship building through increased understanding and effective implementation of the values and benefits selling process. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create a compelling desire to buy your products and services when you are presenting your points to your audience at every given opportunity.
Values Selling focuses on the following areas: