High Performance Sales Models: Creating a Repeatable Model for Growth

Today’s innovation economy requires a different approach to marketing and sales simply because development of products are in abundance while the markets are evolving rapidly. The risk for today’s corporate lies not only in finding product market fit but also in customer development and scaling. There is a need for sales & marketing in organisations to become more efficient and effective at understanding customer needs and providing an effective solution to their needs. The application of the lean methodology in today’s sales and marketing processes allows the alignment of corporate strategies to those needs, so they can create valuable and competitive solutions for those needs, and then facilitating the trial, buying decision, purchase, delivery, and feedback processes to satisfy those customers now, and encouraging repeat purchases and advocacy to other potential customers.

The 2-day program brings lean principles and process thinking into the center stage of sales and marketing planning using a Sales and Marketing process model.

The methodology takes into consideration the following:

Using a blend of teaching techniques and holistic thinking approaches, this program enables the participants to have a practical approach blending both theory and practice in sales.

The objectives of the workshop is to:-

This program is learner-centered and interactive, with unique activities developed to allow participants to immerse themselves into the concepts taught. This program consists of a mixture of group discussions, practice, theoretical lectures, thought-provoking and engaging team activities, self-learning and reflection and debriefing sessions to integrate learning.

Day 1:

Day 2: