Close Every Sale with the Law of Connection 2 Days Workshop Led by Teacher Kean

Overview

“Yes, I know that your service / product will help me… but it just doesn’t FEEL right…”

If you’re an experienced salesperson, you know the chances of you closing the sale has plummeted when your prospective customer says those dreaded words.

The truth is, we are constantly bombarded by advertisements and clickbait-y headlines. Whether they’re promoting houses, electrical goods, protein shakes or insurance, salespeople are getting a bad reputation for being unyielding and aggressive when they try to upsell the merits and advantages of their products. On the other hand, there are also salespeople who are so concerned with pleasing their prospects and “maintaining” the relationship, they end up selling nothing at all!

But let’s be honest here. Are most upselling pitches compelling? Do they arouse an intense desire or urgency in you to buy their products / services?

The truth is, the way prospective customers receive and digest information has drastically changed. In fact, a study showed that people make up their minds within the first 7 seconds.

The problem is, most of us are managing our sales process wrongly. If we do not speak directly to our prospect’s needs, and to overcome any objection raised, within that critical time frame, the chances of us closing the deal is drastically reduced.

In this regard, Teacher Kean harnesses the powerful Law of Connection, shares crucial persuasion and influencing skills from his training as a UK Barrister, as well as his years of sales experience from the private equity industry, in this engaging workshop to immediately help you close sales and add value to your customers like never before!

Learning Objectives

This programme seeks to inculcate into each participant selling and persuasion skills, so they can close sales with high success rates.

At the end of the workshop, participants shall hold in their hands' specific skills, knowledge and behaviours that can propel themselves and the organization toward greater results.

Methodology

Think differently to alter direction.

The experience of learning to read and write for the first time is likely to remain vivid in your memory. The skill is ingrained and it stays. The primary objective of our training and workshop is to make your new knowledge and abilities as durable as the ones you've already accumulated. They foster fresh ideas. They enable great feats. Individual behaviour and attitude contribute to your organization's success is what we prioritise.

Combining experiential, instructional, and discovery learning with current coaching technology promotes profound transformations in attitudes and behaviour that enable sustainable change in your business. These adjustments improve results.

Our programmes involve with 12 unique learning methodology as below:

Learning Outcomes

Upon completion of the workshop, participants should be able to:

Selling Fundamentals, Prospecting and Preparation for the Sales Interaction

  • The Three Certainties: Unlock the Three Certainties in their prospect’s minds and to create massive certainty
  • The Law of Connection: Speak directly to their prospect’s needs and emotions, and anchor each interaction to the prospect’s point of view to be immensely convincing
  • Prospect Profiling: Choose the correct style of communication and persuasion by catering to the intrinsic needs of different prospects
  • State Management: Always go into every potential sales interaction full of confidence, energy, good will and the enthusiasm to add value to the prospect

Active Listening, Empathy, and Delivery of a World Class Sales Presentation

  • Start Winning from the Beginning - Help their prospects trust them instantly, build rapport, and establish authority and expertise within the first 7 seconds
  • Pace, Pace, Lead Part I: Master non-verbal communication skills and understanding that the bulk of influence comes from masterful use of our tonality and body language
  • Tell Me More: Use advanced techniques to open up the prospect so they share more, and to create critical urgency by amplifying their prospect’s concerns and pains via asking a series of strategic questions. The prospect is forced to confront the reality that their pain will intensify if they don’t take action NOW to solve it
  • Transition into and deliver a world-class sales presentation, catered to the prospect’s needs. Participants learn to use storytelling and testimonials masterfully, create urgency, lower the action threshold, and to transition seamlessly into closing the sale

Overcoming Objections and Delivering Convincing Rebuttals

  • The Fourteen: Understand the various forms of objections and what the customer really wants when those objections are raised. Participants will be able to select the best rebuttals which have been proven to work in each of those situations
  • Yes, Yes, Why Don’t We (Fundamentals of Rebuttals): Get the prospect saying “Yes, yes” (agreeing) as soon as possible, and to overcome “No” with strategic rebuttals
  • Answer tough challenges in a convincing manner and maintaining a strong and trusted customer relationship regardless of the outcome of the discussion
Learning Outline
MODULE 1: Selling Fundamentals: The Law of Connection and the Three Certainties
  • The Three Certainties: Why every salesperson must unlock the Three Certainties in their prospect’s minds, otherwise they have ZERO chances of closing. Learn how to get the customer to be absolutely certain about:
  1. The product, idea or concept;
  2. The salesperson (they must trust, like and have rapport with the salesperson); and
  3. The company or the organization
  • The Law of Connection: Each of us must have the ability to speak directly to our prospect’s needs and emotions, and that every interaction must be anchored to the prospect’s point of view.
In the immortal words of Dan Miller, our customers don’t care if our product is the hero. They suddenly really care, however, if our product can make THEM the hero!
  • Participants will be taught an immensely powerful sales process, from prospecting, taking control of the sale, unlocking the Three Certainties, building massive rapport with the prospect, active listening and empathy, creating need and urgency, delivering value, overcoming objections, to closing and sealing the deal
 
MODULE 2: Prospecting, Preparation and Crafting an Ideal Customer Avatar
  • Prospect Profiling: We conduct a deep analysis on different personality profiles (SCMP, DiSC), and choose the correct style of communication and persuasion by catering to the intrinsic needs of different prospects
  • Crafting an Ideal Customer Avatar (Group Activity): Participants will be sent into groups to brainstorm. Their task is to quantify and list down the needs, values, fears and desires of their Ideal customer. To do this, they must recall and leverage on their biggest successes in the past, as well as the mistakes learnt from their previous failures
  • State Management: How to always go into every potential sales interaction full of confidence, energy, good will and the enthusiasm to add value to the prospect
MODULE 3: Seven Seconds of Success: Building Rapport and Increasing Certainty
  • Walking the Talk and Congruency: Prospects make up their minds within the first 7 seconds, so we must immediately establish ourselves as an expert and that we are worth listening to within that critical time frame
  • It’s Not What You Say…: Understanding that communication consists of words, tonality and body language, and that the huge bulk of persuasion and influence comes from masterful use of our tonality and body language
  • Start Winning from the Beginning - Advanced techniques to help our prospects trust us instantly (unlocking the Second Certainty), through the power of the 3As, sincere and honest appreciation, remembering names and non-verbal communication skills
  • Pace, Pace, Lead Part I - A deeper dive into understanding tonality and body language, and why it is more important to observe and maintain our own ideal body language instead of reading others
  • No More Sorry - All around the world, and especially in Asian culture, we try to get the buy in of our prospects by apologizing unnecessarily – in truth, these unnecessary apologies greatly hurt our chances of building rapport and closing the sale
  • “Story of My Shoes” (Role-Playing Exercise): Participants will practice the rapport building skills learnt in this intensive, engaging and humorous role-play exercise where they can immediately assess the effectiveness of their new selling styles and techniques
MODULE 4: The Art of Active Listening and Empathy in Selling
  • Silver Lining (Game): Participants learn to seek out, and listen actively to the prospect’s concerns (including financial ability) and objectives through effective, elegant and diplomatic fact-finding, using problem-solving techniques
  • Tell Me More: Advanced techniques to open up the prospect so they share more, and to put ourselves, honestly and sincerely, in the prospect’s shoes. Empathize and echo the prospect’s needs, concerns and desires and provide the correct assurances
  • Don’t Heal My Pain…Yet: Participants learn to create critical urgency by amplifying their prospect’s concerns and pains via asking a series of strategic questions. The prospect is forced to confront the reality that their pain will intensify if they don’t take action NOW to solve it
  • “Fanning the Candle” (Role-Playing Exercise): Participants will practice the active listening and urgency creating skills learnt in this life changing role-play exercise so they can immediately self-evaluate and apply the new skills, principles and techniques learnt
MODULE 5: Transitioning into a World Class Sales Presentation and Delivery of Value
  • Participants will be trained to effortlessly transition from prospecting and building rapport by linking their product to the prospect’s needs (as identified in Module 4)
  • Scripting the Perfect Sales Presentation (Group Activity): Using the lessons learnt in Modules 2 and 4, to script the perfect sales presentation in teams. After brainstorming and scripting the perfect sales presentation, the teams will take turns to deliver and give feedback to each other’s presentations, with the main aim of compiling the ultimate convincing sales presentation for your organization
  • Lowering the Threshold: Participants will be taught to carefully select an appropriate call to action based on the situation. Many sales presentations fall short when the “ask” is too far from the prospect’s comfort zone
  • Storytelling and Social Proof: Participants will learn the correct situations to use a powerful tool – story telling and testimonials, which are guaranteed to make an impactful impression in a pain-based environment
  • Transitioning into Closing: Participants learn how to seal the deal, by creating urgency and highlighting how the prospect can enjoy the benefits of the product, idea or concept with minimal action required
  • Managing Prospect Expectations: How keeping clear promises helps build goodwill and navigate challenging situations much more successfully
MODULE 6: Overcoming Objections and Delivering Convincing Rebuttals
  • The Fourteen (Group Activity): A deep dive into the various forms of objections and what the customer really wants when those objections are raised. Participants will be sent into groups to list down their most commonly heard objections, and to select the best rebuttals which have been proven to work in each of those situations
  • Yes, Yes, Why Don’t We (Fundamentals of Rebuttals): Participants learn how to get the prospect saying “Yes, yes” (agreeing) as soon as possible. We must always begin each sales interaction by emphasizing the things on which you agree, as it is extremely challenging to overcome an early “No”
  • Advanced techniques to answer tough challenges in a convincing manner and maintaining a strong and trusted customer relationship regardless of the outcome of the discussion
  • “Finale” (Role-Playing Exercise): Participants will be put to the test in this finale role-playing activity, where they will have a chance to conduct the entire sales process whilst receiving constructive group as well as individual feedback

Related Courses