Ever wonder why there's a shiny coffee machine in your office? It’s more than just a perk – it’s a lesson in B2B sales. Recently, an F&B client approached us struggling to sell meal packages as employee benefits. Their pitch focused solely on the employee experience: convenience, nutrition, and cost savings.
But here’s the secret: B2B sales are all about how the product benefits the company first. Just like that coffee machine, which boosts productivity, fosters collaboration, and enhances job satisfaction, your pitch should start with what’s in it for the organization.
