What the two-day programme covers
Day 1: ChatGPT, Brainstorming and Idea Evaluation
1. Introduction to ChatGPT and AI-driven Idea Generation
Explore ChatGPT’s capabilities for creative thinking and the role of brainstorming in Malaysian SMEs.
Practice activity: Discuss idea-generation challenges and opportunities, then use ChatGPT collaboratively to develop initial ideas.
2. Effective Brainstorming with ChatGPT
Explore prompts and techniques for using ChatGPT as a creative thinking tool in individual and group brainstorming sessions.
Workshop: Generate ideas using different prompts, share the results and discuss how they can be refined.
3. Refine and Evaluate AI-generated Ideas
Organise generated ideas and assess their feasibility and viability. Apply personal expertise and business knowledge to improve the suggestions.
Practice activity: Review a set of AI-generated ideas, evaluate their suitability and refine them through group discussion.
Day 2: Creative Design, Implementation and Responsible AI Use
4. Canva AI and Creative Design for SMEs
Explore how Canva AI can support visual content for marketing, branding and business communication.
Workshop: Work on SME design challenges such as social media graphics, promotional materials or branding elements.
5. Implement Ideas in Malaysian SMEs
Assess how ideas fit different business contexts. Identify potential challenges and develop action plans for execution.
Practice activity: Analyse hypothetical SME scenarios, prepare implementation roadmaps and present the proposed approach for discussion.
6. Ethical Considerations and Human-Centric AI Implementation
Examine ethical issues in AI-supported creative work, including bias and data privacy. Explore how AI can complement human creativity and judgement.
Workshop: Review hypothetical AI-use scenarios, identify ethical concerns and propose ways to address them.
The programme combines interactive discussions, demonstrations, guided brainstorming, hands-on design, group exercises, role-playing, coaching and debriefs.
Participants practise generating, evaluating and refining ideas before considering how they could be implemented in a Malaysian SME context.