Introduction to AI in Content Creation and Digital Marketing

Malaysian creators exploring AI marketing

Introduction to AI in Content Creation and Digital Marketing

Explore how ChatGPT and Canva can support content creation, market research and digital marketing activities.

Creating relevant content requires clear objectives, an understanding of your audience and careful review. AI tools can support this process, but marketers also need to understand how to guide their outputs and recognise their limitations.

This two-day introductory AI workshop combines theory with practical exercises using ChatGPT and Canva. Participants explore prompt engineering, content strategy, market research, SEO, social media and email marketing, alongside ethical considerations in AI-supported work.

Who this programme is for

Digital marketers and content creators who want an introduction to using AI in content creation and digital marketing.

Duration: 2 days

What participants will learn

By the end of the programme, participants will be able to:

Use ChatGPT and Canva to support content creation across digital platforms.
Apply prompt engineering principles to generate relevant, audience-focused content.
Develop content strategies informed by AI-supported research and insights.
Explore AI applications in SEO, social media and email marketing.
Evaluate and validate AI-generated information used for market research.
Recognise and address ethical concerns associated with AI in digital marketing.

Why this matters for your organisation

AI tools can support several stages of marketing work, from researching ideas to drafting and refining content. This programme introduces practical ways to incorporate these tools into existing workflows.

It also develops awareness of output validation, privacy, transparency and copyright considerations, helping participants assess AI-generated material before using it.

What the two-day programme covers

Day 1: Content Creation and Market Research

1. Content Creation Using AI

Explore AI’s role in content generation, including an introduction to natural language processing and image recognition. Learn how ChatGPT and Canva can support content workflows and different platform formats.

Practical focus: Craft prompts around content objectives, audience preferences, keywords and SEO principles, then explore how AI can support content strategy.

2. Market Research Using AI

Explore consumer behaviour, market trends and competitor perspectives using sources such as social media conversations, customer reviews and industry reports.

Practical focus: Use ChatGPT to explore research questions, identify relevant information and generate ideas. Evaluate and validate AI-generated findings before applying them to marketing decisions.

Day 2: Digital Marketing Applications and Ethical Considerations

3. Digital Marketing Using AI

Explore how AI can support:

SEO: Keyword research, website content optimisation, meta-tags and meta descriptions.
Social media: Posts, captions and advertisements for platforms including TikTok, Facebook, LinkedIn, Instagram and XHS.
Email marketing: Content, subject lines, personalisation and segmentation.

Practical focus: Apply AI-supported drafting and refinement techniques to digital marketing materials, considering audience preferences and channel requirements.

4. Ethical Concerns in AI Use

Examine issues involving scams, phishing, misleading use, data privacy, transparency, consent and copyright.

Discussion focus: Explore ethical guidelines, intellectual property and licensing considerations relevant to AI-generated marketing content.

Additional Tool Integration: Canva and Content Refinement

Explore how Canva and other AI-powered refinement tools can support the design and editing of marketing materials within digital marketing workflows.

Practical learning approach

The programme combines lectures, hands-on exercises, case studies and discussions. Participants work with practical examples of ChatGPT and Canva applications in content creation and digital marketing.

A certificate of participation is available for participants who attend the training throughout.

Enquire about this course

Interested in Introduction to AI in Content Creation and Digital Marketing for your team?

Fill in your details below, and our team will contact you to discuss your training needs.

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