What the one-day programme covers
1. Discover the style, not just the size
Participants explore different fashion shopping behaviours, including browsing, purposeful, trend-driven and deal-seeking purchases. They practise starting natural conversations and asking questions to uncover style, occasion, fit, comfort and budget before recommending products.
Practice activity: Complete the Style Detective challenge, using customer profiles and shopping situations to identify preferences and purchase intentions.
2. Build the look, build the sale
Participants practise matching products to customer needs and explaining fit, design, functionality and versatility. They learn to build coordinated outfits and footwear combinations, introduce complementary pieces and suggest premium or alternative options when appropriate.
They also explore when to offer more—and when to stop.
Practice activity: Complete the Complete the Look Challenge, building a coordinated look around a core item while respecting the customer’s style, occasion, budget and preferences.
3. From fitting room to checkout
Participants learn to support a comfortable fitting experience, check in without being intrusive and use customer reactions to refine recommendations. They practise suggesting alternative sizes, styles, colours or combinations and responding positively to concerns such as “It doesn’t suit me” or “It’s too expensive.”
They also practise recognising buying signals and closing naturally, while ending every interaction positively whether the customer buys or not.
Practice activity: Complete the From Rack to Checkout simulation, bringing together customer engagement, style discovery, recommendations, fitting-room support, add-on selling, objection handling and closing.
